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Get A LinkedIn Profile That Sells

LinkedIn is a powerful tool for professionals to connect with others in their industry, build their personal brand, and even find new job opportunities. However, having just a LinkedIn profile is insufficient to make a lasting impression – you cannot slap on any photo and write a few words here and there about yourself and then leaving your page dormant for months to come. To truly stand out and sell yourself to potential employers, clients and stakeholders, creating a professional and engaging LinkedIn profile is important.

But firstly, let’s find out why? Why is ensuring your LinkedIn profile is always up to date and showing your best professional side, even if you are not looking for work. As Career Coaches – we cannot stress enough on the importance of a strong LinkedIn Profile.

A good LinkedIn profile has become increasingly important in today’s professional world. With over 740 million members worldwide, LinkedIn is the largest professional networking platform – mind-blowing right? Having a strong LinkedIn profile can help you stand out in a crowded job market, yes this is true. Recruiters and hiring managers use LinkedIn to search for potential candidates, and a well-crafted profile can make you more visible to them. By highlighting your skills, experience, and achievements, you can be an attractive candidate for job opportunities.

But that is not all. A good LinkedIn profile can also help you build your professional network. Connecting with people in your industry lets you learn about new job opportunities, gain industry insights, and make valuable connections.

Another benefit of having a good LinkedIn profile is that it can help you build your personal brand. Your profile is essentially an online resume and can be viewed by anyone, including potential employers, clients, and business partners. By showcasing your skills, experience, and accomplishments, you can establish yourself as an expert in your field and build credibility. This can lead to new business opportunities, partnerships, and collaborations.

Here are some tips on how to do just that.

“LinkedIn is not just a platform for job seekers. It’s a powerful tool for professionals to build their networks and advance their careers.” – William Arruda


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  • Firstly, it is essential to have a great profile picture. People will see your profile picture when they come across your profile, so it is important to make a good first impression. Choose a professional-looking headshot that accurately represents you and your industry.
  • Next, make sure your headline is attention-grabbing and informative. Your headline should concisely summarise what you do and what makes you unique. Use keywords relevant to your industry so that your profile is easily searchable. You can even include hashtags.
  • Another important aspect of your LinkedIn profile is your summary section. This is where you can sell yourself and showcase your skills and experience. Use this section to tell your professional story and highlight your accomplishments and your personality. Make it unique to you, include emoticons and quotes that resonate with you. Of course, add specific examples of your work and relevant metrics demonstrating your success.
  • Post often – by posting your professional opinions, views and knowledge on certain topics within your industry will show how dedicated you are to your work and your knowledge.
  • Finally, don’t forget to include your education, work experience, and any relevant skills or certifications. Use keywords and phrases relevant to your industry to make your profile easily searchable. Ask others to endorse you – having others confirm your skills and experience is a great way to validate this to hiring managers and any other individual who wants to engage with you in business such as clients or partners.

Following these tips, you can create a LinkedIn profile that sells your skills and experience to potential employers, clients, stakeholders and others within your industry. Remember to keep your profile up-to-date and engage with others in your industry to maximise this powerful professional networking tool.

If you need help with getting your LinkedIn profile just right, then reach out today for a free no obligation chat here.

Learn more about our LinkedIn service here.


My Career Angels…become who you want to be




“Your LinkedIn profile is your online reputation. Make it a good one.” – Karen Yankovich