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Before You Go to Recruitment Agencies Know This - Iona Colville youtube thumbnail

Career Reshaped Episode 31: Before You Go to Recruitment Agencies Know This - Iona Colville

Ever felt like choosing a recruitment partner is a shot in the dark? Like, how do you tell who actually delivers on their glossy brochure promises?

You’re not imagining it!

In this episode of Career Reshaped, Natasha sits down with a talent-acquisition veteran from one of the industry’s top-ranked agencies to uncover what really matters when you’re about to hand over your hiring mandate.

From demanding hard numbers on fill rates and time-to-fill to probing for in-depth market-insight reports and salary-benchmark guides, our guest reveals the questions founders and hiring managers should never skip. You’ll learn why an agency’s dedication to candidate experience—measured by satisfaction scores consistently above 90%—can make or break your next hire, and how a robust operations team actually keeps roles closing quickly.

The conversation also dives into post-placement support: why regular check-ins after that offer’s signed are non-negotiable, how cultural fit and tenure metrics save you from repeat searches, and what hidden “non-negotiables” agencies often gloss over until it’s too late.

If you’ve ever felt burned by an agency that under-delivered—or you’re gearing up to partner with a firm that’ll move the needle—this episode hands you the insider playbook you’ve been missing.

🎧 Tune in now to learn the real rules of recruitment partnerships—and hire smarter.

Podcast Transcript:
Collapsible Q&A with Scroll

Discussion Overview

Ask about their expertise in your industry—are they true specialists? Then go deeper: What’s their fill rate? Time to shortlist? Do they share market insights or salary guides? Check how active they are on LinkedIn, whether they use feedback platforms like Recruiter Insider, and what their satisfaction scores are from both clients and candidates. A good agency should be able to back up their claims with real numbers and reviews.
Because how recruiters treat people still defines outcomes. One guest shared a poor experience where a recruiter failed to prep them for Excel testing, then belittled them afterward. In contrast, good recruiters guide candidates, prep them well, and treat them with respect. It’s not just about placing people—it’s about how they’re supported through the process.
Some agencies only care about quick wins and revenue targets—how many roles they can fill fast. But real success comes from placing candidates who are aligned with the company and stay long term. That only happens when the recruitment process is intentional, respectful, and centered on human connection—not just sales numbers.
They don’t just deliver resumes—they bring insight, operational support, transparency, and consistent follow-up. They create a candidate experience that builds trust, so by the time someone reaches the employer’s desk, they’re engaged and aligned. The best agencies even provide post-placement check-ins to ensure long-term success.
Because skills can be learned, but alignment with a company’s energy and values determines if someone will thrive and stay. If a recruiter understands both the role and the workplace, they’ll prioritize people who “click” with the team—not just tick boxes.
They’re not always required, but they still help in the right context. When well-written, a cover letter can explain a candidate’s story or career shift, helping them stand out—especially when the resume alone doesn’t capture the full picture.
Hiring works best when it’s both fast and clear. A streamlined, honest process sets the tone for employment. Agencies that stay in touch, keep candidates informed, and guide them through onboarding build better employer-employee matches. It’s about setting the right energy from day one.
Recruiters can only help if you meet them halfway. Being responsive, open about your skills, and communicative about your needs makes it easier for agencies to match you with the right roles. Silence or hesitation often means missed opportunities.
Time Transcript
00:05 looking at it from the client's perspective. So, this is all as a
00:08 candidate, but with a client. So, what should founders or hiring managers look
00:13 for when choosing a recruitment agency to partner with? I think there's
00:16 probably like a long list of things that you should be looking out for and
00:20 whether you do or not, that's your choice. I think recruiters knowledge on
00:24 the market like are they a specialist in their field? Do they say they are? you
00:28 know, are they industry specialists? Um, I think as well like asking if it's a
00:34 brand new relationship, like we've got everything ready to go, so we we we can
00:38 answer these questions. I don't know about other agencies, but what's your
00:41 stats? What's your success rates? That includes your fill rate, um, your time
00:46 to fill, how of like how many days would it take you to short list? asking all
00:50 these questions and then kind of looking at like how active they are in general
00:54 in the market like do they provide market insight reports are they doing
00:58 salary guides do they have I mean we've got a dedicated operations team um
01:03 within our organization you know a lot of recruitment agencies might not have
01:07 the privilege of the resources that we have and we obviously spend um you know
01:12 a lot of time and and it's so much value for us to have that but it's like what
01:16 are they what do they look like on LinkedIn like are there reviews use um
01:20 we use a recruiter insider platform which is essentially like a benchmark um
01:27 that we we actually have KPIs on it um internally where every sort of client
01:32 that we've worked with um and candidates that we work with they are sent a survey
01:37 at the end and then um our KPI is that everyone um has to get a score above
01:43 90%. It's amazing honestly cuz I've worked with some recruiters from like
01:48 the candidate point of view and I've had just some really like I had a really
01:53 negative experience with one recruiter shredding apart the experience like I've
01:57 got a master's degree and oh well that's that's nothing that's just paper you
02:01 know I was like okay like way to push someone down. Um and then when she put
02:06 forward she's like they'll be doing testing. I'm like okay can you tell me
02:09 what it is? She's like oh no it's no big deal. So, not really prepped properly.
02:14 So, then when I got to the testing, it's all on Excel and I'm actually not really
02:19 good at Excel. So, like I wish I knew cuz then I really would have practiced
02:24 it. And so then when I didn't do so well, she berated me like, "Oh, so
02:30 embarrassing." I was like, "Oh my goodness." Yeah. Like this is not, you
02:34 know, as opposed to ask me how you excel things. I would have said straight up
02:38 like I'm not good at it. like I don't enjoy Excel and you know so yeah it was
02:44 just a really horrible experience. Yeah. And yeah, you hear
02:50 these things all the time like we've um we've won um through this platform
02:56 number one agency for candidate experience for five years in a row. And
03:01 that's like that's absolutely incredible to us. And that is literally and I'm and
03:05 I'm saying that like the majority of our consultants are scoring like 98 99%
03:11 candidate satisfaction from these surveys. And it's like a long list of
03:15 questions that candidates fill out after they've gone through an entire process
03:18 with us. Now, if you know anything about recruitment, that is pretty much unheard
03:22 of. But that's the standard that we hold and we genuinely we don't just say we're
03:27 a human first recruitment agency. We actually want to act in it. And that's
03:31 why we actually don't need them, but that's why we KPI that everyone has to
03:35 get a score above 90 90%. Because that keeps that standard up really high. Um,
03:40 and it's Yeah. But because it's embedded in our training, it's not everyone does
03:44 it without thinking. So it's not actually that hard to be nice. But also
03:50 consistently, sorry, I was going to say consistently getting those high scores
03:54 would also make you feel better as well. So like make your team feel better and
03:59 make them want to work better and do more and help because it's the, you
04:05 know, the kudos that you get and you're like, well, I did that. like no one
04:09 helped me get a score above nan or nani. They love it, you know, they they love
04:13 it and they report on it to us every week and it's always with smiles. And
04:17 the thing is what it also allows is this great experience for our clients because
04:22 by the time that candidate reaches you because we've got such a thorough
04:25 vetting process and then because we put so much time and care into them but when
04:29 that CV lands on the client's desk they're already like completely invested
04:33 in the role that leads to um you know good tenure and then we have like you
04:39 know really regular check-ins like postplacement check-ins um where we
04:43 check in on the first day after the first week after the first month all the
04:46 way up to the 6 month mark. I think what a lot of companies also forget is that
04:51 the relationship starts during that recruitment process and whatever that
04:56 process looks like almost sets the tone y for that whole employment. So if the
05:03 process isn't great and then just say the um induction isn't great, the tone
05:08 it's the energy is set and it does flow through throughout the employment and
05:15 usually these people they don't stay for very long. They're not committed in the
05:18 heart. They just accepted the role because they need the money or whatnot
05:21 but they're not really committed and I think that when a agency really focuses
05:27 on the people they're going to put the right people forward. So the client,
05:32 they're going to have a positive relationship and a connection
05:35 immediately because they can trust you now. They know that you're going to put
05:39 the right people there. They can get excited by that person as well. And I
05:44 think that makes a big difference in just as an agency moving forward in just
05:49 B2B. It that reputation gets built. And you know it's interesting cuz like I
05:54 worked also for recruitment agency and I I also had KPIs but those KPIs were how
06:00 many positions can I fill the dollar mark and once and as a team if we got X
06:07 dollars like you know sold like sold like sales of then we get rewarded.
06:15 Yeah. But if we don't meet it but like so it's not about the connection or the
06:20 relationships it's about how many positions we can put forward. So then
06:26 yeah then you get that pressure of well maybe I should push this candidate a
06:30 little bit even if I know they're not exactly the right fit. Just tell them oh
06:34 they're fine and like no there's nothing really wrong with them and to find out
06:39 that there's something really wrong and they're not a good fit at all. It's um
06:45 look we obviously have certain standards around everything like you know at the
06:49 end of the day we want people to be placing as as many roles as possible but
06:53 I think fundamentally you need to get like the the actual foundations correct
06:57 of what you're actually doing because otherwise it just starts to get
07:01 desperate and I'll probably speak about it further down but it's like the then
07:04 the quality and the standard set as an industry in recruitment it's yeah it
07:09 just it can vary so much from agency to agency. It really just depends like if
07:14 you are looking to work with a new agency, you kind of need to do your
07:16 research and you need to understand like what you're going in for because um yeah
07:21 they you know some agencies might have lower rates but what at what cost does
07:25 does that um that process come at? That is so true. is, you know, you get what
07:30 you pay for and it's sometimes when things are really affordable and then I
07:35 think why why is this so low and I mean sometimes things are great, they're
07:40 cheap and they're great and you know and then and if it say it's a product and it
07:44 does break quickly then like oh well I didn't spend much money on it but when
07:48 it's something like your career when it's that you want to be going with an
07:54 agency that prize themselves and ranks themselves well which means that they
07:58 have a good percentage, commission percentage, because then they know that
08:03 they're worth it because their work relates to that. Before we get into the
08:07 nitty-gritty of this topic, we just wanted to check in and say that if you
08:11 believe that you need some assistance and that we could help you, reach out to
08:15 us today. Check out our website, join our newsletter. We'd love to be in
08:19 touch. We wanted to quickly mention that subscribing to the podcast is the best
08:24 way to support the show and ensure you never miss an episode. It's super easy.
08:30 Just click the subscribe button whenever you're listening. Thanks for tuning in.
08:35 Longterm it pays off cuz like if you're a candidate and you're investing in your
08:39 career, you got to think about what that investment will result into. So let's
08:44 just say even like a resume, right? getting a good resume or interview
08:48 coaching, whatever it may be, that's going to result into this X job that's
08:53 going to pay you this much money. Well, then you'll pay off that that investment
08:58 within a month. Within your first paycheck, you would have paid it off and
09:02 moving forward, you got years of this career. And the same goes to companies.
09:07 So it costs a lot of money to hire someone and train them, invest in them
09:14 only to lose them and start again. So you want to get it right. So and a lot
09:19 of companies also might be a bit nervous to get it right. So having a good
09:23 recruiter who understands people, they can feel a bit more comfortable
09:29 like they have that discussion with someone who they can trust. What do you
09:33 think? What do you think of this candidate? And then you could put
09:36 forward your your perspective from the human side because I find a lot of
09:40 managers, let's just say we we're doing with engineering. They understand
09:44 engineering. They understand what makes a good engineer. But that's not enough.
09:48 You don't need just the skills. You need that cultural fit. You need that
09:51 attitude. Can you work with this person long term and you bring in that
09:55 perspective? you can see that while others may not be able to see that it's
10:00 that um emotional intelligence that a good recruiter should have. So it works
10:06 kind of both ways investment that a candidate has even a candidate investing
10:11 in building the relationship with you and
10:15 um understanding what you can offer them and investing their time to talk to you
10:20 and go to those two interviews. find a lot of people don't like going to
10:24 multiple interviews. Um they're like one or two why do I have to go to seven and
10:29 it's a process and it goes both ways as well. You get to understand the role
10:33 better as well. You can make that decision if you want to work there too
10:39 just as important. So I think that the role that the recruiter plays in in
10:44 a job search is is honestly it's quite critical at times. Um there's so many
10:49 people that like you say a if an organization puts up a job advert and
10:53 you know gets applications they're only looking at their experience. We're
10:58 looking at everything and um you know we can tell if we're working with a company
11:02 closely we can tell um from meeting a candidate we're doing that part for you.
11:06 We can tell if it's a culture fit or not. Um and so we can advocate for that
11:11 person and be like they're by the way on paper they might not be the shiniest you
11:15 know tool in the box but actually we've met them and we know that you as an
11:20 individual and as a company will love them so why don't you meet with them and
11:24 it's just you can't get that from just applying directly for roles yourself.
11:28 Wish you could I wish you could send a little memo hey I can do the job I mean
11:31 you can do cover letters and things but um do you know what I hate to say it but
11:35 like I don't think many people read cover letters so 50. Yeah, we we speak
11:41 to a lot of people and then and other recruiters as well and they they say
11:46 some do, some don't. Um so they usually do if they wanted to know more
11:50 information. So if they feel like there's a few maybe achievements missing
11:54 out, let's check their cover letter and then usually they then go to link. I
11:58 guess from us we just pick up the phone so quickly and we we kind of get their
12:02 cover letter over the phone. Yeah, fair enough. I always say for candidate to
12:07 put in a cover letter because as I said it is 50/50. They will read it or they
12:12 won't read it. It's one or the other. But it's better to have one and them not
12:17 read it than not have one and they're looking for it. Having a like a base
12:22 cover letter template and just editing you by personalizing it. you don't have
12:26 to invest as much time on the cover letter in my opinion as you would in
12:30 making sure that your resume aligns to the job or you're presenting the right
12:34 information in the resume. I know I've read some cover letters I was like oo
12:39 this person sounds great and then look at the resume and the resume is so bad I
12:43 don't call them. So it's not it's still the resume that that gets you to pick up
12:48 that phone. But the cover letter is a nice addition especially if it's a
12:52 career change. You have a chance to sort of explain your thoughts and goals in
12:58 that cover letter come from this but I'm moving into that. You know you can
13:02 elaborate a shiny a good LinkedIn as well. Well, I at this stage I think a
13:09 LinkedIn's probably even better than a resume and cover letter, but yeah, for
13:13 sure. People still using that because I always tell my clients that your res
13:17 your LinkedIn needs to be your resume on steroids. You can't put everything into
13:23 your resume. That's why you add more information on LinkedIn cuz usually from
13:27 the resume, if they want to know more, they go to LinkedIn. So you have to give
13:31 them more because they want to know more to your story and they're looking for
13:36 more information. So if your LinkedIn is not doing that then they're left with
13:41 itching their head like oh you know and yeah maybe they'll call but if they're
13:46 not completely convinced and they've got a lot of other applicants I think a
13:51 recruiter may still make that phone call but if it was direct with the company
13:55 maybe not cuz they're like no I'm not convinced next person. What is a common
14:00 mistake that job seekers make when they're first contacted by a recruiter?
14:04 I would say not responding quick enough. Like agencies move quickly. So if you're
14:10 approached about a role and you don't reply for, you know, 2 days, the chances
14:13 are you probably lost that opportunity. If you're interested in a role and you
14:17 genuinely are, but you're a bit lax and you don't send your CV for a few days,
14:22 again, you'll probably miss out on that opportunity. you know, we turn around
14:25 PEM roles within 3 days and that's from brief to submission and then on temp
14:30 roles we fill them within the day. It goes both ways of course again like part
14:34 of being a good recruiter is being really um transparent about timelines
14:38 and actually properly communicating to candidates. I'm going to be shortlisting
14:41 for this on Thursday. We'll need your CV by Wednesday evening um so we can format
14:46 it and whatnot. But I think it's really like the biggest mistake is like if
14:50 you're interested but you're just not moving quickly like that would be an
14:54 issue. And I think a common mistake as well would be like it's totally okay to
14:59 let us know that you've already applied for the role directly. Please do. You
15:03 know, it's embarrassing for us if we ask you um you know, have you already
15:07 applied for this directly and you know, you're you're not honest about that
15:10 because then you know, we send your CV to the client and they say, you know,
15:14 we've already seen this CV. So, please let us know about that. That's okay. Um
15:18 I think a lack of transparency is probably always going to be the biggest
15:22 mistake that a candidate Yeah. Well, this is again something, you know, we
15:28 tell our clients is that it's good to have even if you're not looking, we
15:32 could be head-h hunted, right? So, it's good to have an updated resume at all
15:38 times. So, even like once a year, you can just go and update, refresh it
15:42 because when someone does approach you, they are looking to fill that quickly.
15:46 They're not going to wait for you to go and take a couple weeks update. You take
15:50 your time. But when I have say friends or client, anyone that comes up and
15:55 says, "Oh, I've been head hunted now. I need a resume." They've never been told
16:00 you've got until Thursday to give us their resume. So, they're so relaxed.
16:05 And I tell them that you you need a bit more urgency. You probably need to have
16:09 it done like yesterday. So, and that is all. And another thing is is why I tell
16:14 people you need a job search daily. And that includes things like checking your
16:19 inbox and you know networking all that because things move so quickly that it's
16:25 here today gone tomorrow and that's the reality of it. Some people might not be
16:30 in a rush and take their time. That's great you know but sometimes job
16:34 searching is like a full-time job in itself. Absolutely. And you have to be
16:38 available 100%. Yeah. It's a hard one. But it's worth the investment though.
16:45 the time you're investing time and it's worth that investment if you are serious
16:49 about finding new opportunities or Yeah. And it shows your commitment like if
16:54 you're going to move quickly then it's going to instill confidence in your
16:57 recruiter that you actually want the job. Um we've had so many strange um
17:02 experiences where the candidates's been really lax and we communication's been
17:07 slow and and coming back to us about an interview and what times they can do has
17:11 been slow and then it turns out that they like really did want the role and
17:16 but the whole time you're just thinking oh I you know I don't think they they
17:20 want it like I've not got confidence and then if you're not instilling that
17:24 confidence then your recruiter will very easily go and look for other people in
17:28 the meantime. Well, that also not just makes you think they don't want it.
17:32 Yeah. Makes you think what are you going to be like in the job? You're giving
17:36 yourself but it's not even that like it's actually you're potentially giving
17:39 yourself more competition for this position because your recruiter will
17:42 look for more people to represent as well. You know, we always shortlist but
17:47 if we've shortlisted um you know three people and two people move to interview
17:52 but one of them we're not too sure about because they're not showing commitment.
17:55 We don't just want one person there. So then we look for more. Um, so really if
17:59 you aren't showing that commitment to the process, then the chances are you're
18:03 just giving yourself more competition. Very good points and I hope people
18:07 listening out there understand that you know you don't have to be aggressive or
18:12 nervous, but just be active. Just be responsive. It's fine. Like if we ask
18:17 you a question, you know, people are busy at their work days, try and come
18:20 back to us that day. Um, or let us know. Look, we all know a huge percentage of
18:25 the population are accessible to their phones regularly. So, if you can't send
18:30 a text or um give someone a call back over your lunch break, then that's going
18:34 to be don't play hard to get. This is not dating. It's not going to work for
18:39 us. I think one of the biggest things is
18:42 coming across as desperate. A lot of uh people are worried that that's how
18:48 they're going to show themselves. Um, and I've even spoken to someone who once
18:54 told me that they called a recruiter and the recruiter
18:58 told them off and said, "Geez, you look desperate. Like, it's not a good look."
19:03 And in a professional environment, if I ever heard anybody in our office saying
19:10 that to a candidate, I would have the shock of my life. Yeah. Like,
19:16 that just blows my mind.

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