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How an International Student Found Their Dream Career in Australia episode 7 yt thumbnail

Career Reshaped Episode 7: How an International Student Found Their Dream Career in Australia

What if 2025 wasn’t just about doing more—but about finally owning your story and turning it into something powerful?

In this heartfelt episode of Career Reshaped, Natasha and Pauline are joined by Savani—an immigrant, content creator, and social media consultant—who opens up about her unconventional journey to career clarity. From tutoring kids as a teenager to working part-time gigs in photography and event décor, Savani shares how every experience helped her build confidence, creativity, and a sense of purpose.

Now, she helps other immigrants find their footing and elevate their personal brands in Australia—proof that your starting point doesn’t define your potential.

This episode is an honest look at what it means to reinvent yourself in a new country, why soft skills and hustle matter, and how following what lights you up (even if it seems small at first) can eventually lead to a fulfilling career. It’s about saying yes, staying flexible, and trusting that you’re becoming more valuable with every step.

Whether you’re just getting started, pivoting careers, or finding your place in a new environment, Savani’s story is a reminder that your path doesn’t have to be traditional to be impactful.

🎧 Tune in now and let this be the moment you start seeing your career—and your story—through a new lens. 2025 is waiting for you to show up as the most honest, bold version of yourself.

Collapsible Q&A with Scroll

Discussion Overview

Sarvani faced intense pressure after investing in an IT degree, but she chose to walk away from a role that made her miserable. Her decision came from deep self-awareness and the understanding that staying would only lead to more unhappiness. Sometimes, the fear of regret outweighs the fear of change.
After crying post-work and feeling drained daily, Sarvani realized that holding onto a job for the sake of "sticking it out" wasn't sustainable. At just 23, she recognized the emotional cost of staying in a toxic role and made a conscious decision to leave, prioritizing well-being over obligation.
Sarvani’s mother didn’t pressure her to follow a “safe” path. Instead, she offered emotional support and the freedom to choose her own direction. This kind of trust gave Sarvani the space and courage to pivot authentically—and serves as a reminder that family support often gives clarity when things feel messy.
Even after spending tens of thousands on a degree, Sarvani refused to let that investment lock her into an unfulfilling path. She chose purpose and passion over practicality—proof that settling is not the only option, even when it feels like the easiest one.
From trying a t-shirt line to tutoring, Sarvani embraced experimentation. Not all ventures took off—but each one taught her something, helping her refine what she did want. Her failures weren’t failures at all—they were redirections in disguise.
By listing her monetizable skills, joining Facebook groups, and pitching herself to entrepreneurs, Sarvani landed clients for video editing and content strategy. Her real-world experimentation and willingness to learn led her straight into a niche that aligned with both her strengths and her passions.
What started as tutoring evolved into content creation, then consulting, then a stable role in education. Each pivot felt disconnected at first, but over time, Sarvani saw a common thread: helping people learn, grow, and connect. Her purpose wasn’t a straight line—it was built through trial, error, and reflection.
Sarvani’s social media presence played a direct role in job offers. Interviewers referenced her online content and were already confident in her ability to support students. Her personal brand made her visible, credible, and trusted—long before any formal application.
LinkedIn became Sarvani’s launchpad for client work and professional visibility. When she started posting consistently, she gained writing gigs, content strategy roles, and even long-term contracts. She now teaches others to do the same: show up, share your voice, and leverage LinkedIn as a branding tool—not just a resume holder.
Podcast Transcript:
Time Transcript
00:00 i know if i'm gonna stay in that job i'm gonna be more and more miserable in my
00:05 head it was now or never sort of a situation and i
00:09 just asked myself if i want to feel this way i quit that job these are the skills
00:14 that i can monetize basicallyyou are your brand like you're reaching
00:19 2025 if you have to stand out build your personal brand attention is couldn't see
00:25 that's what i've learned you have said yes to almost any
00:29 opportunity that has come past you're doing this you're getting all those
00:33 skills and you're becoming more and more valuable if we can specialize in
00:38 something that we are naturally good at and gives us a passion then we're
00:42 winning this podcast is your go-to guide for landing your dream job think of it
00:47 as your free masterclass packed with all the tips advice and strategies you need
00:51 to take your career to the next level hi and
00:56 welcome back to our channel career reshaped i'm pauline i'm natasha
01:01 and we're really happy to have you here with us today
01:03 today we will be chatting with savani about her career journey thus far and
01:08 how she has been able to make a name for herself as a content creator
01:12 and influencer for immigrants looking to have a career within australia and now
01:17 who is also into social media consulting helping business owners elevate their
01:22 personal brand hi savani thanks for joining us today
01:25 we're really happy to have you here thank you natasha my pleasure so we're
01:30 hoping to start off with just getting to know your career journey a little bit
01:34 you know where you started to where you are now
01:37 sure um where do i start with
01:41 so when i was when i was um when i was i would say 16 17 i started with tutoring
01:48 kids that's that was my primary source of
01:52 income when i was in college and i finished my bachelor's and then moved to
01:56 australia and um i've done plenty of things you know um as part of my
02:02 part-time jobs i've done photography gigs i've done
02:06 decoration staff for christmas parties birthday parties and whatnot i've done
02:10 some fun jobs here and there and um and then um because of my english
02:16 score being really good in the competitive exams that i've given
02:21 i was given an opportunity to be an english trainer
02:25 in one of the institutes here in australia
02:28 especially teaching pte and ielts i think that was my first ever serious
02:35 job that i ever got into and it was really fun because i had to
02:39 address what 25 to 30 students every session which means in a day i used to
02:45 um i still teach um
02:48 i would say more than 100 students actually um we used to have four batches
02:53 um and each batch was two hours long um and um i just had one hour break in
02:59 between and and that's how my actual career journey started here in australia
03:04 and then i know i'm it's still intact
03:10 i always dealt with a strategy so what i would do is the first
03:16 when the session would start was quite intensive the second hour will be will
03:21 be basically me giving activities so that
03:23 students would work on them so i have that one hour break
03:28 and then take the next session when the next session starts it's again intense
03:33 and then you know there's another couple of hours break so that was my strategy
03:38 but um yeah but um it was quite fun because um there were a lot of people
03:43 from different places um you know there's people from italy there's people
03:48 from um india there's different people who are trying their luck with pte
03:52 especially in this country um so that's how i
03:56 understood how melbourne is so multicultural and um
04:01 that's how i actually learned a lot of stuff
04:03 and after that job i wanted to i wanted to have a nice
04:09 you know desk job just so that you know i'm not much on feed because i stand
04:13 eight hours a day teaching students so i was like you know what i need a job
04:18 where it's relaxing and i can just do computer stuff and because my background
04:23 is in masters you know masters in information and technology and this was
04:28 all in my part-time stage um nobody gave me an actual i.t job you
04:34 know definitely because because of my work hours as an international student
04:38 here in australia um and i went into administration i realized in
04:43 order for me to have you know great skills especially communication skills
04:49 and um any microsoft office suite and all of that though i knew them i wanted
04:54 to know how it how that's being used in um you know
04:59 office environment pretty much um so i found a job for myself as an
05:04 administration officer and i worked there for one one and a
05:08 half years i understood okay this is how office environment here looks like
05:12 because for me um it was quite new i never knew what's the work culture here
05:17 in this country i knew how it was back in india but again it's two different
05:21 countries you just can't compare apples you oranges you know
05:25 um and then once i had pretty much that idea okay this is
05:30 how work culture looks like this is how you know these are the boundaries that
05:34 people follow here especially in this country and then by then my student visa
05:39 turned into a temporary graduate visa which means i had full-time working
05:42 rights and um that was when i got into a proper
05:47 id job and um
05:50 not too soon i realize it's not for me so um i was super stressful because um i
05:57 shelled out what sixty thousand dollars um during my master's and
06:03 and um i think i think for people my age um
06:08 especially in the job hunting phase um they they are in a position where
06:16 they have no enough clarity in terms of where
06:19 should they go so there's there's these um things that society has set up
06:25 that you know whatever you study you have to work in the same industry that's
06:30 one of the things that's like literally said in everyone's brains
06:34 you you just do this job because you've spent
06:37 so much of money into it and um and then
06:43 i think it's also about how important it is for you to explore
06:48 what your personal interests are as well and for me fortunately because i was
06:54 into content creation back when i was a student itself i knew
06:59 what my strengths were and um even in that phase when i've
07:03 decided to move on from my you know from the industry that i actually wanted to
07:08 work for years together um it was a tough decision to make and i was quite
07:12 scared as to you know am i even taking the right decision here
07:18 though i know i've got you know a lot of years ahead of me
07:21 um at that point in time you know everything becomes so important
07:26 it just feels like a do or die situation and um i did talk to a couple of you
07:32 know my my family members and everyone they were like you know what do what you
07:37 want but um they just said you know we just want you
07:42 to be happy but i do understand that it comes from
07:47 you know all what they say stems from that fear of whether i will be settled
07:53 um and then there's this norm of okay what is she doing why is she jumping
07:57 from one job to the other you know there's all of these questions back of
08:02 their head but it's just to ease me they keep saying okay do whatever you want
08:07 um and i think i took a i took us
08:10 eight months of break then um
08:14 and because of my skills with video editing social media management um back
08:19 then i was already working with clients um from
08:24 canada uk um so i just took i just took an eight months to ten months of break
08:30 um and um i just worked from home like i don't know i didn't know what sort of
08:37 courage i mustered up together you know to just end everything i was like you
08:42 know what i'm just gonna i'm just gonna focus on this and give myself enough
08:47 time to see if i'm gonna you know end up doing something else
08:53 so even in this short little time
08:58 there's four different topics that we can touch on and talk about
09:02 the first one is the importance of family support the fact that they didn't
09:07 put their biases on you their personal concern for you instead
09:12 like okay we're worried but it doesn't matter because
09:16 you need to follow you you do you you follow your path so how important that
09:21 is and that's the one thing i've noticed the people who
09:25 go out there and actually give things a try
09:28 are the ones who do have that support from
09:32 their family and friends so before we talk about how you got
09:36 those clients i think natasha you want to talk about
09:39 fear and overcoming that so yeah as polin touched on already that
09:45 you know there was that fear but you still decided to take that eight-month
09:50 break which is great and you had the family support but
09:55 to make that decision initially to do that and you said you
10:00 were thinking about all this money that you spent and you know you thought this
10:03 was your path and everything like that like how did you
10:07 overcome that hurdle of the fear that with a lot of other people becomes
10:13 overwhelming and they just can't move on and they end up staying where they are
10:17 just like you said not to waste their time and all that studying and all that
10:22 money so
10:24 what was it in your thought process that
10:28 helped you jump the hurdle
10:31 yeah um so since the beginning um like since i
10:35 started working back in india usually everyone starts working after
10:41 they graduate um so there's no there's there's not this culture of you know
10:46 having part-time jobs like how it is here in australia you know you have a
10:50 school break you guys go and work yeah yeah so that's not the culture back
10:55 in india and and once you graduate you get into a serious job and that's how
11:00 your life's gonna look like for the next four years or something until you retire
11:04 so um so for me because i've been born and brought up um looking at everyone
11:09 that way for me was you know when you when you
11:13 get a job you got to stick to it anduntil the next job is actually paying
11:18 you well or you know if it's much more better than your previous job that sort
11:23 of a mindset was what i had back then
11:27 and then once i came here and when i when i knew
11:31 there were times when i used to literally cry
11:34 um after finishing my work because i just didn't feel it and since the
11:38 beginning i've been this person who has explored
11:42 multiple things i like to call myself a multi-passionate person because um i'm
11:47 not someone you know sometimes i get to hear people
11:51 say like how can you do everything
11:54 it's not how can i do everything it's because i'm interested to learn
11:59 things that's because i'm quite curious as a person
12:03 and and the thought process that goes into my head is until i try how would i
12:09 know if it's good for me or no absolutely that's that's that's the
12:13 thought process i had and and that's how i ended up doing engineering
12:19 and because i tried now i know for sure that i don't like it
12:24 which means i need to go and find something else which
12:28 which might interest me and that's how i've been operating since
12:33 18 years of my age i've tutored kids i love that
12:40 even now if i get an opportunity to tutor kids um i'm gonna do that because
12:45 i know that's one of the skill i have under my hat
12:48 that i can always look back on and and then i i stumbled upon content
12:54 creation and i stuck to it like seven eight years
12:58 um video editing i stuck to it i edit all my videos i stuck to it so i know
13:03 what what i enjoy and what i don't um and and when i got into this job and
13:09 then i i still remember this um so i gota whole car
13:14 and then i called up my mom i was crying and i said look um i want to quit this
13:19 job i know financially it's it's absolutely
13:23 a blunder but um you know i i just can't do this anymore um it's so stressful i i
13:30 feel i'm just wasting my time um and mind you i was just 23 okay
13:43 yeah i'm not gonna stay in something that's so
13:46 toxic it was
13:49 yeah if it felt it felt as if it's just drawing my energy every day like every
13:55 single day um and um and then my mom was like
13:59 there's nothing much that i can say but if it's making you feel
14:04 really worse you already know the answer and that's
14:08 why you called me so i'm not gonna tell you to change your
14:12 answer but she she also helped me she also told
14:17 me you know that she can help me with finances but
14:19 well me being me i didn't wanted to take that help and um
14:24 and i so because i'm kind of i knew i'm gonna be in this position
14:29 because i got into the job not so happy because i got into a job
14:35 because for my visa stuff and all of that
14:38 and uh i had some savings so i had some savings for about one to two months i
14:44 had that cushion to lean back on but um you know once you start spending
14:49 money and there's no source of incoming um finances like that's gonna be done in
14:56 like a day or something um so yeah so i've taken a decision i quit
15:02 that and then i've decided look
15:05 i i actually wrote that in my diary so these are the skills that i
15:10 that i can monetize and these are the soft skills that i=
15:15 actually um can utilize in order to monetize these skills you know um
15:22 and and and then what i did was i watched a bunch of youtube videos you
15:27 know this is again touching back on how i got clients as well
15:31 um and then if i know i'm that kind of a person like
15:35 if i have that willpower to do so and because just like in my
15:39 head it was it was now or never sort of a situation
15:45 i quit that job and and the reason how natasha you asked me you know
15:50 how did i overcome that fear it's because i know if i'm gonna stay in
15:55 that job i'm gonna be more and more miserable
16:00 and i just ask myself if i want to feel this way
16:04 definitely the answer was no because that's how i called up my mom saying
16:08 that i'm no more interested in this job and for me career was really important
16:12 and i imposed all sorts of made up fears in my head that you know what um i don't
16:18 have a specific kareer path what am i even doing like i'm doing thousand other
16:22 things like i'm getting money i'm doing
16:25 financially good but how don't ask me it's not through one source it's through
16:30 multiple sources um and that's exciting too because you'll never be bored
16:35 i know when we talked without when because
16:38 you're really you're talking our language right now like this is our
16:42 process so when we when we get a client who's looking at career change
16:47 we do very
16:50 similar things so we look at their passions skills likes
16:55 dislikes as well because we need to make sure that we know what not to include so
17:00 if there's a lot of dislikes in one job like maybe that's not the right job for
17:05 you so by understanding that being really self-aware and a lot of people
17:09 are not um well they can be they just don't take the time to stop and really
17:13 reflect it's it's a deep thought process but it's about being self-aware and
17:19 listening those things understanding that yes your heart and soft skills
17:23 are indeed transferable maybe not all but a lot a lot are
17:28 and then it's also
17:30 about um realizing what are the options but the
17:36 other thing is is also realizing that like i mentioned before there's not one
17:41 direct line like a career a lot of people think okay
17:45 i need to go into this role i'm going to start as a junior
17:49 and i'm going to move up until i don't know i can break the
17:53 ceiling i can be maybe the ceo of a company one day but the thing is there's
17:57 no rules we've we've put the rules on there but there really aren't any rules
18:02 so when we tell our clients you know what
18:04 you can actually get income from multiple sources you can maybe do this
18:08 one part time but then have some side gigs and hobbies like there's no right
18:13 or wrong and therefore you get balance
18:17 you can maybe start to tap into different
18:21 areas that maybe one of your passions is not something that will get
18:25 you a lot of money coming through so you can
18:27 supplement that with something that seems more practical but then still get
18:33 a little bit of a funnel of an income flowing through on a side project that
18:37 gives you purpose and meaning and joy absolutely
18:41 and i wish more people would open their minds
18:45 to that concept right and it's okay if you fail like i actually i decided that
18:50 i was going to launch a t-shirt line and because i love to be creative i know
18:55 you're laughing but i love to be creative and so i went on canva i
18:59 created all these different designs and i i got a domain name i created the
19:04 website but then i look i didn't end up pushing it i think
19:08 if i pushed it and i put some money behind marketing maybe it'll be all
19:13 right but it didn't it wasn't the organic stuff didn't didn't
19:18 translate yeah um and that's okay it didn't go well flop i guess i think
19:23 about the money i lost and i wish i had that back
19:27 but i gave something a shot and i learned experience yeah yeah i
19:32 think with that it's also finding what is
19:36 you know something that you do for fun like a hobby and something that you want
19:39 to take seriously and turn into something bigger so it's still good to
19:44 try those little hobbies for instance you know i took up sewing i always
19:48 wanted to learn how to sew oh and i finally
19:52 somebody posted on facebook about classes
19:55 i'll do it i'll do it and i was really excited and so i've learned how to sew
19:59 not amazing at it but i've done a few things in the house and a bag and a
20:03 pencil case with people and and all of that and i thought maybe one day i'll
20:09 sell kids clothes but and then i thought i'll do you know
20:13 designs for kids because kids because that my kids like to wear
20:18 and put that out there maybe do markets no
20:24 for me why didn't you decide i could design clothes for my friends
20:29 again you know i started doing it and i did some things for the kids my kids
20:35 and i realized okay this is not something that i can actually do on a
20:38 larger scale because i don't have the time right now i really don't care right
20:41 now that passion for it it's a fewer hobby
20:45 not something that i'm going to make bigger but like you said savanni
20:48 if you don't try you're not going to know and that's what i love i want that
20:53 to be our headline if you don't try it anyway i think we spoke yeah enough i
20:57 want to hear more from you let's go and you did it anyway
21:03 you did the list of your skills and your soft skills and you knew what you could
21:07 do so what was next so um all i realized when i wrote down
21:14 um i realized video editing is one thing that a lot of people um
21:20 want to you know need actually and um and
21:24 because it's time consuming a lot of times business owners do not have that
21:28 sort of time so my next step was um i went into a ton of facebook groups and
21:35 and i i had a goal for myself look i have some money in my bank but
21:40 essentially i don't want to use that i want to earn whatever expenses i have
21:45 for that month through something because i wanted to try something fast i wanted
21:51 i wanted to make more mistakes like you know what just so that i can figure out
21:55 um what's working and what's not working like you know quick because i don't have
21:59 time um and um i went in and i spoke to a bunch of
22:05 people um on facebook you know and then i came
22:09 across this course creator she was looking for a video editor
22:14 for her course and she developed this um i think it was it was a meditation
22:20 course and and that was and and when i spoke to her i closed her and she
22:27 uh the first i think she gave me eight hundred dollars um for
22:33 for it was five hours of course that i edited for her she loved it
22:39 she she made a lot of sales for that course and
22:43 and then i was actually shocked like i did all of this in a span of one week
22:49 and and it was it was actually something
22:52 that i had to let my brain experience like if i'm
22:57 thinking i can actually earn money from somewhere online
23:03 i actually made eight hundred dollars um and i can use that to pay off my rent
23:09 and that was that was mind-blowing for me
23:13 and um i had this i had this same client um that i worked with like for six
23:19 months like she became a recurring client because i was editing videos her
23:23 audience retention and all of that improved because i i had that eye for
23:28 editing because i do my youtube video editing and stuff um and then she asked
23:33 me to do strategy sessions and then i realized okay something like
23:37 this actually exists you know and this was back in 20 um
23:42 2018 or something 2018 2019-ish um and then um it was six months of strategy
23:48 sessions um i revived her youtube channel i revived her instagram and um
23:55 and it grew up until 10 000 or something and then she was like i am happy to give
24:00 you a testimonial i was like okay
24:03 uh i have something to show other people and this was all paid
24:09 i've never done like anything for free and um and then once i started you know
24:14 i i did all of this for eight months now not just this client i used her work and
24:20 her messages as snapshots and sent her to other people and said look you know
24:24 people are appreciating my work she's actually one of my clients and then i
24:28 got three other clients and that's how i did that for ten months eight to ten
24:32 months and um and meanwhile my youtube was
24:36 growing and then i got a call from this um uh
24:40 agency a migration immigration agency saying that we actually love your work
24:46 we love what you're doing for international students we we are looking
24:50 for a immigration assistant um um and an administration officer um when we're
24:57 going to teach you everything about visas and stuff
25:00 and i was like you know what um and i can work from home i was like yeah why
25:05 not that's that's like a match made in
25:08 heaven and because i was still doing my youtube
25:11 thing um learning about visas and all would be really helpful for my content
25:17 and it was a win-win situation and i got into that job and
25:22 i worked there for one and a half years and i wanted a break again and i quit
25:29 that job and went back to india um for for about three months and that's
25:35 how i enjoyed and now i i knew that i have so many skills that i acquired
25:40 um i was like okay now i understand my interest is in
25:46 you know working with students anything related to education is where
25:51 my interest has been leaning towards um and because of my teaching skills and
25:56 then consulting and coaching you know all of this they they all still fall
26:01 under the same line but just different industries that's all
26:05 and um and then i applied to a job um as a program officer wherein i
26:11 i should be working with multiple universities and helping students from
26:16 those universities to get into an internship
26:19 um and it was basically work integrated learning
26:23 area and i worked there for one year and um and then i went into rmit online
26:31 so i think that's where i think that was a point
26:34 when i understood okay higher education is my thing like you know anything to do
26:38 with students let it be international let it be domestic anything to do with
26:42 education is where my interest lies and
26:47 um and then once i even even with rmit online it was a it was a 10 month gig
26:53 actually they said it was it was for a maternity leave cover it was it'll be
26:59 just for 10 months but then my thought process was you know
27:02 when you have a brand on your resume it's easy for
27:06 other universities to pick you up you know
27:09 and then i was like you know what 10 months is a long time something can
27:13 happen and it might make me permanent um why should i let go of this opportunity
27:19 and i got into the job they made me permanent one and a half years later i'm
27:24 still working there so um and and during all of this process all
27:30 that i understood was though i was dabbling into different things
27:35 there was still a commonality to it like there was one common factor
27:40 that made me stick to that particular job or that would heal a geek
27:45 and and now um instead of working with international
27:50 students i've taken a pivot and i've been i've been um you know helping
27:56 businesses and um other students in fact in terms of their credit and in terms of
28:02 their personal brand and now i understand
28:06 how something that you know how they say you're numb to
28:09 your own knowledge you know what you what you
28:13 know you think that every it's pretty much
28:16 common sense but it is not actually yes absolutely what you might have in mind
28:22 may not be exactly how you have it in mind but it's still the same thing for
28:25 example right i actually also i wanted to write a book that was
28:31 a dream since high school i've never i have not written a book per
28:37 se but i have written guides like
28:41 there you go multiple guides and blogs and
28:46 uh newsletters i am writing now i still have the dream to write a book that is
28:51 still there but i've at least been able to
28:55 utilize something i've always wanted to do
28:58 into my work and i didn't realize that i read it because we call them ebooks
29:05 and it was like oh god they're not exactly the same but it's
29:10 not like i haven't been able to tap into that
29:14 area at all so like i've done right i write every day exactly it
29:20 wasn't right away that i am a writer maybe not in the traditional sense
29:26 as an author but i've write written content for others to read so
29:33 there we go yeah just don't realize those skills you
29:37 don't yeah many people overlook these things they just see the core like
29:43 right of their job the first the main to the meat of the job but they don't
29:47 realize all the other things like goes beyond that absolutely
29:52 cool
29:55 your career journey in a way started in education started with the
30:00 tutoring exactly you've kind of come full circle and throughout your journey
30:05 you've had a hint of it here and there but from what i understanding now
30:10 you've kind of come back to that educating people with your
30:13 exactly the content and the editing but the strategy classes the workshops that
30:19 you do and you've also have noticed um
30:23 especially on your linkedin you're also giving advice to others on career as
30:28 well and and how to make certain changes and
30:31 their brand so not necessarily you know finding a career journey and telling
30:36 them what careers they should do but promoting themselves and their brand and
30:40 by doing that finding their base and knowing where to go so can you talk a
30:45 little bit more on that sure
30:47 um well we're in 2024
30:51 and um you know
30:54 back then there was a lot of um companies out there
30:59 back then brands mean just companies okay like big big organizations you know
31:06 like a lot of famous organizations and you know um now basically
31:12 you are your brand and um when i've given interviews
31:17 people actually looked at my social media content and
31:22 they they told me in the interviews that uh we're 100 sure that you will be able
31:28 to support our students because we can see that you've been doing that since
31:31 ages yes and
31:34 and when an interviewer decided to tell that to me
31:39 in an interview i've understood what sort of an impact i must have made
31:44 you know putting out myself out there and um and i think
31:50 in 2024 like you're reaching 2025 if you have to
31:54 stand out you have to you know build your personal
31:58 brand even if you have a small business or a
32:01 big business or no business you know you need to have that brand for
32:06 yourself and until you and and basically
32:10 attention is currency that's what i've learned
32:14 right and if you are unable to get anyone's attention
32:19 you're losing there like you're not gonna make sales or you're not gonna
32:24 stand out you know if you have no business you're
32:26 not gonna stand out and if you have a business you can't make money because
32:30 you don't have anyone's attention and that's how
32:34 all the social media platforms are just you know craving for that attention
32:39 linkedin has bought videos youtube was a video platform and is a video platform
32:45 tiktok is a video platform snapchat also has videos instagram has
32:50 videos like
32:52 what the hell is going on like everyone wants your attention and just imagine
32:57 when everyone's out there on social media or on different platforms
33:03 i think it is important for us to understand how can
33:07 you be different and that's where personal brand comes
33:10 into the picture so with what you're saying you know now
33:14 2024 going to 2025 and it's all about your brand and selling yourself so is
33:20 this something that you would say searching for work right now in the job
33:24 market i know you're also focused on businesses
33:28 but if you're thinking about individuals right now is this something you would
33:30 say that they really should be focusing on as well
33:34 i would say yes because um at the end of the day when someone's giving you a job
33:41 when an employer is giving you a job they
33:44 may not be giving you a job just for the skills personality hires the thing which
33:49 means we can understand like you know how much that is important how much
33:54 personal brand is important and um and which is why what i always advocate
33:59 people is just
34:02 how much you are on instagram and youtube and on snapchat she's supposed
34:08 to be on linkedin as well just just treat it as a professional
34:12 platform put in your opinions put in your
34:16 thoughts and that's how everyone would understand and let's say
34:20 for example if you're putting out an unpopular opinion that actually strikes
34:24 a chord with a lot of them who knows you might go white
34:30 you never know yeah but um i think i think that's where
34:36 everyone ignores linkedin and well i was in that phase when i ignored linkedin as
34:41 well until i came across a stat with set 95 of people on linkedin
34:49 do not post weekly content if they happen to post weekly content
34:55 they would have 4x profile views
35:00 than others and that actually
35:05 blew my mind like we are going into platforms
35:10 where we are craving for everyone's attention
35:13 but there's a lot of saturation like youtube
35:17 instagram you know other platforms tick-tock
35:21 but why aren't we paying attention to a platform where the platform wants to
35:26 give you attention but you just don't want to put in the effort and work
35:31 it as well you could be happy with where you are now but who knows what other
35:36 opportunities can come to you without you putting effort looking for it just
35:42 because you've engaged and shown yourself as a professional
35:47 in your industry and we we have a client actually um and
35:51 she was saying how she's like um became very well known in her industry because
35:56 of the quality work that she was doing that she was invited to multiple
36:01 networking events and it was really
36:04 easy for her to connect with large companies ceos because of her
36:10 reputation they already knew of her abilities and they wanted to connect
36:15 with her and it made her work easier it made her stand out and she
36:22 reaps the rewards from that so
36:27 what you're saying is a hundred percent absolutely
36:30 because even last year i got my first gig um as a
36:36 blog writer you know i was basically a writer
36:39 through linkedin and i was like okay so it means linkedin also can help us land
36:46 clients that's that's when it hit me because i've never thought about
36:50 linkedin that way and and i i had that i had that gift for
36:56 almost more than a year in fact and and i have now i have a portfolio to
37:01 show other people that i am into writing i can't write for you guys and this is
37:08 my work and how did i get that work through linkedin
37:11 and it was just not me
37:14 them reaching out to me i've never reached out to anyone
37:18 and they they just happened to see my work and they were like you know what um
37:23 we think you can be a really good person in terms of social media strategy
37:28 but we also see you've got a good you know writing flair
37:34 what do you want to try out me being me i said yeah and
37:38 and then there you go one year i was stuck to them doing their social media
37:43 strategy and writing for them um and um and it is one of the biggest australian
37:49 publications and i'm happy because you know what i got to work with such
37:54 interesting people and that's how i understood how how i'm able to integrate
38:00 education and marketing and you know i really love this blend um
38:05 i think now i'm in that zone where i'm not confused about where the hell am i
38:10 going now i kind of understand what my thing is
38:13 and i think that just happened because um it took me what five to six years for
38:19 me to try different things make multiple mistakes like and though i speak
38:25 you know like quite motivatedly when i myself was in that situation i was
38:31 definitely feeling really uh bed down because
38:35 um anything that i tried i was i would lose
38:39 interest and i'm like why like you know what why am i having to jump and do
38:46 multiple things when when there are people you know who have
38:50 chosen doctor as a profession and they know they have this straight uh goal
38:55 for me it's not like that why is my career not growing linearly but that's
39:01 the mistake and when i'm getting this opportunity to
39:05 try different things to acquire so many skills
39:09 um now i understand that i was actually fortunate you know
39:14 i'm so glad that you're at a place now where you're really happy and you're
39:18 you've found your your balance so i guess what i'd like to
39:23 you know round this off with is
39:26 what is like the top tip or top tips maybe if you've got a few that you would
39:31 give to people watching today about how to overcome that same journey
39:37 as similar to yours or aren't sure have multiple skills what
39:43 what which advice would you give them um one of the things that i would say is
39:48 everyone has something valuable to give out
39:53 and everyone
39:56 i can't even emphasize this enough and it's just you who needs to identify that
40:02 and if you're struggling to identify that
40:04 go and ask people around you as to what do you do good you know what do you
40:10 do things in a better way as compared to them
40:14 and and i would just say slow down and see what are the things that you think
40:20 are part of your routine but are actually the skills that you've
40:24 acquired so every job no job is smaller and every
40:28 job has something or the other um that can give
40:31 you it's just you who needs to identify that
40:35 and um you know put it in the right direction but that's all i've got to say
40:40 no but that was great and and it's exactly what we tell our clients as well
40:44 we we ask them let us know all the jobs you've done all
40:48 the little details of the jobs that you've done because you would have a
40:52 particular skill that you've developed to be able right no matter how mundane
40:57 it may seem it's helped you to be able to do that so
41:01 thank you for that that was absolutely amazing advice thank you well silvani we
41:06 thank you so much for your time we really appreciate the the time you've
41:10 spent with us and the amazing advice you've given our listeners it's been a
41:14 fantastic chat today it was great um thanks for inviting me
41:18 as well i've had like you know i've enjoyed this so much
41:22 guys pleasure absolute pleasure having you all so thank you

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