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Struggling with Behavioural Questions in Interviews?
They are the most common and also the toughest for many candidates.
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They are the most common and also the toughest for many candidates.
This free E-book shows you how to answer them with confidence
Career Reshaped Episode 20: How to Network on LinkedIn Simplified Method! (No-Fluff Tutorial)
Does networking on LinkedIn make you cringe? You’re not alone.
In this episode of Career Reshaped, Natasha break down how to network on LinkedIn without feeling awkward, annoying, or overwhelmed.
You’ll learn how to make your profile work for you, connect with confidence, and avoid the common traps that keep people stuck. From what actually makes a standout headline to how to reach out without the ick, they share practical, low-pressure strategies that feel more human and less hustle.
Natasha also unpacks how LinkedIn has evolved from a digital resume into a powerful ecosystem for learning, connection, and visibility—and how small changes in your approach can lead to big opportunities.
If you’ve ever stared at the search bar and thought “how do people actually get jobs here?” this one’s for you.
Discussion Overview
LinkedIn is much more than an online CV. It’s a dynamic platform where you build your professional brand, engage with your network, and showcase your expertise. It allows you to connect, share insights, and create opportunities, not just list past jobs.
The “Holy Trinity” refers to three critical profile sections you should optimize: your profile photo, your headline, and your summary/about section. Together, these elements create a strong first impression, communicate your value clearly, and invite people to engage with you.
Review job listings in your target field and incorporate relevant keywords and skills into your profile. This alignment improves your chances of appearing in recruiter searches and shows that you’re a good fit for the roles you want.
The Golden Rule is to build and nurture your network before you actually need it. Networking proactively means you have relationships to lean on when job opportunities arise, rather than scrambling to connect under pressure.
Use filters strategically to narrow down people, companies, or jobs that align with your goals. Combine keywords, locations, industries, and other criteria to find the most relevant connections and opportunities efficiently.
Commenting on, liking, and sharing relevant posts keeps you visible in your network and demonstrates your expertise and interests. Engagement helps build relationships and can lead to new opportunities.
Recommendations add credibility by showcasing what others say about your work, while endorsements highlight your key skills. Both reinforce your professional reputation and make your profile more attractive to recruiters and clients.
Regular activity — posting updates, connecting with new people, and interacting with content — keeps you top of mind within your network and helps you build meaningful professional relationships over time.
Podcast Transcript:
| Time | Transcript |
|---|---|
| 0:00 | hey guys welcome back to career reshaped today we're talking about how to network |
| 0:05 | on linkedin without being awkward annoying or overwhelmed if you've ever |
| 0:10 | opened linkedin stared at the search barand thought |
| 0:14 | how do people actually get jobs here then this one's for you |
| 0:19 | hey it's natasha and i'm pauline we're so pumped to bring you even bigger and |
| 0:24 | better stuff this season too of career reshape we've got new guests free master |
| 0:29 | classes and all the good vibes you'll only find here so don't forget to hit |
| 0:33 | subscribe follow us on spotify at careerreshaped and check us out on |
| 0:38 | instagram at my.career.angels let's start at the beginning linkedin |
| 0:44 | was not just created to be a digital resume like many people think |
| 0:49 | officially launching back in 2003 its goal was to create a social network |
| 0:54 | specifically designed for professionals to enable them to connect share ideas |
| 1:00 | and find opportunities it's now evolved into this massive professional ecosystem |
| 1:06 | you can connect with hiring managers stalk your dream company in a totally |
| 1:10 | professional way of course it's actually expected these days read |
| 1:14 | thought-provoking posts apply for jobs and even watch career content kind of |
| 1:20 | like this one think of it as facebook if facebook had |
| 1:24 | a intense full-on job board a built-in resume editor unless what i ate for |
| 1:30 | lunch today photos before you network you need to look the part |
| 1:34 | here's the holy trinity of linkedin basics |
| 1:38 | one professional headshot nothing fancy good |
| 1:43 | lighting plain background and please ditch the snapchat filters and over |
| 1:48 | editing the photos i've seen someone once edit their photos so much that they |
| 1:53 | no longer had a nose two headline that actually helps you get |
| 1:58 | found think of it as your searchable job title use keywords like graphic designer |
| 2:04 | ux ui figma expert whatever it is that targets |
| 2:08 | exactly what you're doing don't use things like creative thinker coffee |
| 2:12 | addict or visionary and the last one is work experience |
| 2:16 | do treat that part like a mini resume if anything it can have more detail than |
| 2:21 | your actual resume because you have more space than you do |
| 2:25 | on the resume that you submit through a job application so make sure you've got |
| 2:29 | clear job titles the companies the responsibilities and when possible your |
| 2:34 | results if a recruiter is looking at your linkedin then they want to see how |
| 2:39 | you have helped improve the companies you've worked at quantitative results |
| 2:44 | are really important so if you can make them quantitative that would be great |
| 2:50 | bonus if you can align your content with the job descriptions that you're |
| 2:53 | targeting so read those job ads carefully and make sure you're using the |
| 2:58 | same type of wording what you can also do is when you are looking at the jobs |
| 3:04 | that are on linkedin you can actually see which skills you have and which |
| 3:07 | skills you don't and you can use that to add the skills into your skills section |
| 3:13 | only if you actually have that skill don't just put them in there if you |
| 3:16 | can't actually do that part of the job responsibilities before we get into the |
| 3:20 | nitty-gritty of this topic we just wanted to check in and say that if you |
| 3:24 | believe that you need some assistance and that we could help you reach out to |
| 3:29 | us today check out our website join our newsletter we'd love to be in touch we |
| 3:33 | wanted to quickly mention that subscribing to the podcast is the best |
| 3:37 | way to support the show and ensure you never miss an episode it's super easy |
| 3:44 | just click the subscribe button whenever you're listening thanks for tuning in so |
| 3:48 | let's talk about strategy there are two types of networking peer networking and |
| 3:53 | reach networking peer networking means connecting with |
| 3:56 | people who you know or are on the same level as you so this is your |
| 4:00 | ex-classmates colleagues from previous jobs or people in similar roles at other |
| 4:05 | companies so connect with these people and build up your contact list as this |
| 4:11 | kind of networking builds trust and referrals faster than you think |
| 4:15 | when you see someone on linkedin and you see oh wow they've got over 500 contacts |
| 4:20 | you think they must be popular they must know what they're doing it's almost like |
| 4:23 | a popularity contest the more connections you have especially |
| 4:28 | if they're genuine connections you would have that reputation behind you of a |
| 4:33 | person that can connect and build trust with others that they're happy to have |
| 4:37 | you as a connection on their linkedin accounts reach networking means |
| 4:41 | connecting up the ladder think recruiters hiring managers ceos and |
| 4:45 | leaders in your field they have something you want it could be a job or |
| 4:49 | insights or maybe you want mentorship from them and this is when most people |
| 4:53 | get nervous or they do it wrong so how to do it right |
| 4:57 | golden rule network before you need it don't be the person who only shows up in |
| 5:03 | inboxes when you're desperate build the relationships early add value |
| 5:09 | complement their work react to their posts |
| 5:12 | and yes this applies to reaching out to recruiters and leaders too message them |
| 5:17 | with compliments a thoughtful question or shared connection don't just jump |
| 5:22 | straight into can you help me get a job doesn't look really good when you send a |
| 5:27 | connection request always click on add a note keep it short and personal here's a |
| 5:33 | good example hi |
| 5:35 | whatever their name is i saw your post on whatever topic it was and loved your |
| 5:41 | take i'd love to connect |
| 5:44 | simple clean no pressure high response rate too |
| 5:48 | and if you have something in common mention it maybe you went to the same |
| 5:52 | uni or you work in the same industry or have the same job role these little |
| 5:56 | links matter more than you think and make that |
| 5:59 | person want to connect with you more most people stop at the first message |
| 6:03 | but real networking happens in the follow-up |
| 6:06 | wait a week or two and then check in ask a question share something they |
| 6:11 | might find interesting it shows you're invested and persistent |
| 6:16 | in a good way not in a stalkish type way here's a |
| 6:20 | bonus linkedin hack use the search bar like you would use google search type |
| 6:25 | hiring plus your job title and then filter it by people and posts |
| 6:30 | you'll find hiring managers and leads you wouldn't normally see in the jobs |
| 6:35 | tab it works and yes going up to the paid premium level does help but it's |
| 6:41 | not really essential i mean i don't even use premium but of course it's always up |
| 6:45 | to you don't just do it because i don't do it linkedin networking doesn't have |
| 6:49 | to be scary or awkward be genuine be early and above all be |
| 6:55 | human drop a comment below if you've had |
| 6:58 | success through linkedin and hit subscribe for more career tips every |
| 7:01 | week you've got this |
Other episodes you might be interested in:
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